Brand visibility and brand experience on a whole new level –
How manufacturers make their brands visible worldwide 24/7 in a user-friendly way
In Quintet24, MobiMedia created an intelligent procurement platform for Europe (not only) – with intelligent integrated tools and user-friendly interfaces. An integrated software platform that provides all parties with access to industry products and services – regardless of association membership or size. Industry suppliers can digitally present their products around the clock worldwide and securely manage them online. This creates agility and flexibility for manufacturers and retailers, expanding the scope of action in these times of reduced contact. Brand experience & digital storytelling are digital companions and supplement established stationary structures.
How does it work?
Buyers enter the supplier’s digital showroom to access the desired collections and products with all the necessary information. Buyers can digitally experience and order new programmes, trends & products in stylebooks and video clips. Tracking and capturing season highlights becomes sustainable and the order process consistent. Online fashion shows, onboarding processes with new business partners, webinars and individual meetings are all possible here.
These workbooks can be enhanced with comprehensive marketing materials, documents, films, etc.. The buyer can click directly on the workbooks to place an order. So the buyer very quickly has a platform that converts current demand into sales. They can search for specific products and find relevant results, more so than on previous B2B websites.
Inspire customers at all times with curated offers: genuine interactions and trust building
“It is a comprehensive, portable showroom experience! Whether directly in the area or virtually – the hybrid showroom concept by Quintet24 allows for the universal networking of suppliers and retailers on one digital platform.
This creates agility and flexibility for retail, expanding the scope of action in these times of reduced contact,” underlines Reinhold Wawrzynek, new CEO of the MobiMediaGroup.
Requirements for companies – different levels of integration
At the first level of integration, a supplier can enter all the important content very quickly. They only need to register. Simple integration of a brand room is free.
Further expansion levels allow for the brand room to be individually fitted and a customised range of products to be presented.
Full integration with all the features of a B2B online shop is achieved by integrating your own ERP through standard data (EDI). There are standard interfaces for partner companies that allow onboarding within a few weeks. Tracking and capturing season highlights becomes sustainable and the order process consistent.
With the collaborative planning approach, you have full process integration. This involves sustainable optimisation of a space managed by manufacturers and retailers.
The pillars of sustainability gain a new dimension
Environmental – with this portal, we have for the first time achieved a complex pre-ordering process that can be intelligently hybrid or take place entirely online. This significantly reduces travel costs. By expanding digital content, we are reducing the volume of sample collections. With digital ordering, the presentation of collections is independent of seasonal aspects. This means products move more quickly from design to retail. Planning errors and the quota of unsold products are reduced.
Economical – Time to Market: Because of quick reactions in the ordering process, suppliers can operate more quickly on the market. Pre-order costs for one season can be reduced by more than 50%. Aside from a central event for viewing the collections, the buyer does not require any additional trips to showrooms and can order flexibly from home. Collection, showroom and trade fair costs can be sustainably reduced. Changes in consumer requirements can now be taken into account in short and flexible time intervals. This results in greater appeal and increased customer frequency, especially for stationary retail.
Social – the new flexible options for responding to consumer requirements and the hybrid concept complement and enrich stationary structures. Fashion is exposed to fewer risks than before. If anything is missing when a collection is created, this can be quickly compensated for with interim programmes.
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