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TOM TAILOR: several tens of thousands orders written with MobiMedia Quintet®

TOM TAILOR GROUP started with the new digital order management system MobiMedia Quintet® last autumn.

Now TOM TAILOR already exceled several tens of thousands orders. Congratulations to all sales reps, IT-specialists and internal staff for this huge success!

TOM TAILOR achieved its earnings turnaround faster than expected and generated a new record result: profit after tax 17,1  million Euros. So the company informed today.

TOM TAILOR had set up an own e-commerce team for this purpose, giving the Company the expertise required to better understand customers’ data.  "Sales and Marketing will particularly benefit from  this going forward because it will enable them to better manage their customer outreach. Our new  marketing strategy addresses this very issue, as we have realigned our brands based on extensive data and market analyses. Our communication is designed to be more modern, provocative and distinctive.” (Letter of Management Board)

The brand TOM TAILOR is distributed in the segments retail and wholesale. In the end of 2016 there were 472 TOM TAILOR stores and 205 franchise shops,  3.050 shop-in-shops and about  8.400 multi-label-shops. So the brand is represented in over 35 countries.